Embracing Google Business Profile optimization is the final polish that ties your local SEO strategy together and can be a true game-changer. It’s not that all the past knowledge of SEO is irrelevant — far from it. But it’s BHS Links that right now, there are a lot of people trying to game it with AI-slop writing.
What is SEO (Search Engine Optimization)
The primary goal of SEO is to drive organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines. SEO has evolved significantly since its inception in the early-1990s. It began with webmasters manually submitting URLs to search engines and including keyword-rich meta tags. Early search engines, like AltaVista and Infoseek, used these tags to index content. The late 1990s saw the rise of Google, which revolutionized SEO with its PageRank algorithm, focusing on the quality and quantity of backlinks.
Below, you will find a brief overview of the four main types of SEO, along with their primary targets. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. For example, Polysleep uses the keyword “baby mattress” throughout the product page copy.
What are meta tags?
- Including videos, images, or documents in your posts attracts attention and boosts engagement.
- The three practices work cohesively, so it’s ideal to cover each when possible.
- Page speed is a critical factor in technical SEO, directly impacting the user experience and search engine rankings.
Some marketers published “spun articles” (i.e. computer-generated remixes of content) to gain Google’s favor. Next, we also saw the rise of content mills—companies that paid large numbers of writers small fees to churn out content. While Google’s search engine model has never been disclosed in detail, SEO experts have found ways to optimize the system.
That will allow for keywords to appear naturally anyway while supporting your SEO efforts. Getting Google to send you traffic is an ongoing process, not a one-time thing. This doesn’t mean it can only rank for that, in fact, a page can rank for many terms. But to keep things simple, you want to structure your on-page optimizations around one keyword. They will crawl the links on the pages of your site pointing to the other pages on your site (internal links) and they will crawl links (backlinks) pointing to other sites. It’s harder to think of someone who doesn’t have a smartphone than who does.
Develop in-depth, original content that addresses the needs and questions of your target audience. Use a clear and engaging writing style that keeps readers interested. Your content needs to be easy to find and relevant to people’s searches. Google uses automated programs called crawlers that constantly explore the web to add pages to their index. You’ll discover different types of SEO, core techniques, essential tools, and career opportunities in this field.