Search engine algorithms also change over time to improve search results. Keep in mind that the goal of search engines is to provide quality content so that their users are satisfied with search results and keep using their search engine. Not only does SEO get you more traffic and conversions, but it also helps to build trust and confidence with your customers. The strategies you implement for SEO ensure you offer high-quality content, a user-friendly experience, and links with high authority.
SEO Process
This gives you the perfect opportunity to capitalize on the trend with new content. You can also compare different time periods, like this month vs. last month, or year over year. And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. Let’s say you’re in the travel industry and want to analyze Sandals.com.
Content organization
This includes how keywords are used on pages as well as site architecture. Once everything is locked down on your site, you should begin expanding on your content SEO Anomaly using the same high-performing keywords. Since link building is so difficult and time-consuming, we also recommend reaching out to a professional agency like The HOTH to help. As other websites discover your free tool and it’s value, they’ll begin mentioning it in their articles or posts. Each of these mentions could result in a backlink leading to your site. The site with the most high-quality links will usually have a better edge.
- In fact, I would go as far as saying it’s the best time to get into SEO.
- The good news is that you don’t have to be an SEO expert to start.
- SEO can put your business on the radar of potential customers who might not know you yet.
Fortunately, creating share-worthy content to enhance your off-page SEO strategy isn’t that hard. Either way, you should come away with a set of keywords that make sense for your business. And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank. If you already know a subreddit where your target audience hangs out, head directly there. In this piece, we’ve given you 12 steps to take to get your SEO strategy off the ground. Sometimes described as the customer journey, your sales funnel is a summation of the touchpoints customers have with your company as they go from awareness to post-purchase.
Your SEO service provider should monitor which keyword you’re ranking for, how high each keyword is ranking and track keyword progress as the site is optimized. Your agency should also provide new keyword suggestions to help your site perform well in search results. Your SEO agency should deliver actionable insights on where and how to adjust your website content to achieve optimal search visibility. Your SEO provider should also help you better understand your search competition plus uncover untapped or under-tapped opportunities to elevate your search rankings. When choosing an SEO company, it is best to know what you are looking for and what goals you have in mind to help you grow.
You may have noticed that things like “ranking” and “traffic” weren’t on the KPIs list, and that’s intentional. You can get a glimpse of user intent by Googling your desired keyword(s) and evaluating the current SERP. For example, if there’s a photo carousel, it’s very likely that people searching for that keyword search for photos. In fact, Google even has a Search Engine Optimization Starter Guide, much like our own SEO Beginner’s Guide! They’re also quite supportive of efforts by the SEO community.